EDGE Approved isn't given. It's earned.
The Everyday Girl Edit seal appears on those products and experiences which we think are genuinely worth your time and money. It means it has been tried and tested and is genuinely something we would recommend to a friend.
It is not decided by a trend or algorithm, it is an honest review, every single time.
The EDGE Approved stamp started because I was tired of being recommended “must see”, “must try” and “must do” things. Whether that was a coffee shop, item of clothing or a trip, I found myself being disappointed by things that simply were not worth the hype.
So, I started The Everyday Girl Edit and from that the “EDGE Approved” system was created.
I hope you find the Edit to be genuine and helpful. Everything is recommended by your Everyday Girl.
Personally tested — booked, worn, worked through or lived in
Delivers on exactly what it promises, no exaggeration
No recommending something just because it's trending
No seal given without a real, first-hand trial
Our highest recommendations
The products, places and experiences that genuinely earned the EDGE Approved seal.
